Admissions audit for independent schools

Fill your next open morning.

With VAT on fees, families are more cautious than they have been for years. We look at how they find you, book a visit and hear back, then show you what would bring more of them through the door.

  • Open morning pages and booking, checked from a parent's phone
  • Meta and Google campaigns reviewed against bookings, not clicks
  • Follow-up before and after a visit, by email and WhatsApp
  • A ranked plan, and a call to walk you through it

HubSpot Platinum Partner · Google Partner · Meta Business Partner

  • Brockhurst and Marlston House Schools

Ask about an audit

We reply by email to arrange a free first call. Prefer to pick a time yourself? The calendar is just below.

Book a time

Pick a time for your audit call.

A free video call with Ifigenia Arampelou, our Chief Marketing Officer, from the team that runs Brockhurst and Marlston House Schools' marketing.

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Brockhurst and Marlston House

A prep school, since early 2025.

Brockhurst and Marlston House Schools, near Newbury. Since early 2025 we have run its marketing on HubSpot, Meta, Google and WhatsApp.

Before

Plenty to offer. Too few who knew.

  • Open morning registration on Google Forms
  • An old website with little tracking
  • The nursery hidden inside the wider school's marketing
  • No way to see which marketing was working

After

Every booking traced to its campaign.

80%+rise in open morning attendance, as published on our blog, 23 June 2026

  • A video-led landing page for each open morning
  • HubSpot booking forms in place of Google Forms
  • Meta campaigns with new school video for each round
  • A Google campaign of its own for the nursery
  • The school's own WhatsApp number, through Flowella

Scope

What the audit covers.

From a parent's first search to the day they register.

  • Website and open mornings

    How quickly a parent can find a date and book it, on a phone.

  • Meta and Google

    Which campaigns bring bookings, and which only bring clicks.

  • Enquiries and CRM

    Whether every enquiry lands on one record, with where it came from.

  • Follow-up

    Reminders before a visit and what families hear after it.

  • Nursery and boarding

    Whether each part of the school gets its own audience and message.

  • Reporting

    Bookings and registrations by campaign, so you know where to spend.

The method

How the audit runs.

People first, then systems, then a plan you can act on.

  1. Listen

    Short workshops with your admissions team and, where you can, a short survey of parents who visited or enquired.

  2. Look

    Your open morning pages, booking, Meta and Google campaigns and follow-up, checked from a parent's phone.

  3. Rank

    Each finding placed on an impact and effort matrix: quick wins, major projects, fill-ins and the ones to drop.

  4. Plan

    A plan on a page, in order, and a call to walk your team through it. You can run it yourselves or with us.

“Having been introduced to Flowella by Discover Digital, we noticed the difference in engagement and success immediately.”

Harper, R.Brockhurst and Marlston House Schools, in a review of Flowella on the HubSpot App Marketplace, September 2026

Read the Brockhurst and Marlston House case study

Questions from schools.

Do you only work with large schools?

No. Brockhurst and Marlston House is an independent prep school with a nursery and boarding. The audit is sized to the school.

Do you take a percentage of our ad budget?

Never. You pay the ad platforms directly, and we charge for the work.

Can we read more first?

Yes: the Brockhurst and Marlston House case study, and From Hiding to Thriving, our article of 23 June 2026, where the rise in open morning attendance was first published.

How much does it cost?

It depends on the size of your school and how many systems we look at. The first call is free. Project work is £992 a day, plus VAT, and we agree a fixed price with you before we start. See our pricing.

Your next family is looking tonight.

Ask about an audit, or pick a time to talk it through.

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