Marketing strategy workshop

Two days to agree who you are marketing to.

Your team and ours, in one room or on one call. We define your audiences, write the personas, choose the channels and agree what to do first.

  • Audiences and personas your whole team agrees on
  • The channels that reach each audience, and the ones to stop
  • Content mapped to each persona and each stage
  • A prioritised plan to leave with

Two days · At your offices or remote · HubSpot Platinum Partner

Ask about the workshop

We reply by email to arrange a free first call. Prefer to pick a time yourself? The calendar is just below.

Book a time

Pick a time to plan your workshop.

A free video call with Ifigenia Arampelou, our Chief Marketing Officer, to agree who should come and what the two days should answer.

Open the calendar in a new tab

The workshop

How the two days run.

Prepared in advance, so the time in the room goes on decisions.

  1. Before

    We gather what you already know: analytics, CRM data, surveys and the questions your team hears every day.

  2. Day one

    Audiences and personas: who they are, what they need from you and what stops them saying yes.

  3. Day two

    Channels, content and goals: where each persona listens, what to say and how you will measure it.

  4. After

    A written plan with persona cards, a channel plan and an action list in priority order.

Who should come

The people who talk to your customers.

The best personas come from the people who answer the phone, run the events and close the sales, not only from marketing. Bring a small group, including someone who can make decisions on the day.

  • Marketing and communications
  • Sales, admissions or member services
  • Someone who sees the data
  • A senior sponsor for the decisions

Where workshops lead

From personas to a plan you can run.

In August 2024, soon after we had moved its 150,000+ supporter records out of Microsoft Dynamics 365, we ran a digital marketing strategy workshop for Countryside Alliance. Later came the WhatsApp consent campaign behind an appeal that raised more than £50,000, from October 2025 to January 2026.

For Greater Manchester Pension Fund, a persona workshop in October 2025 tested the main member journeys against personas before any page of the new website was drawn. Read the GMPF case study.

Read the Countryside Alliance case study

Questions about the workshop.

Where does it take place?

At your offices or remotely, whichever suits your team.

What do we need to prepare?

Not much. We send a short list of questions and ask for access to your analytics before day one.

How much does it cost?

The first call to plan it is free. Project work is £992 a day, plus VAT, and we agree a fixed price for the workshop, preparation and written plan before we start.

Can we read more first?

Yes: how we run a workshop to define audiences, channels and personas.

Get your team agreed on who you serve.

Ask about the workshop, or pick a time to plan it.

Ask about the workshopChat on WhatsApp