WhatsApp for membership organisations

Your members read WhatsApp. Do they read your emails?

Many members sign up and then go quiet. WhatsApp reaches the same people where they already are, with their consent, and every reply lands on their HubSpot record.

  • A consent campaign first, so only people who said yes hear from you
  • Reminders, renewals and appeals sent from HubSpot workflows
  • Forms that open inside the chat, with the answers back in HubSpot
  • Built on Flowella, the WhatsApp app for HubSpot from our sister company

WhatsApp automation consultants · Meta Tech Provider · HubSpot Platinum Partner

  • Countryside Alliance
  • Oaklands College

Plan your first WhatsApp campaign

We reply by email to arrange a free first call. Prefer to pick a time yourself? The calendar is just below.

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Pick a time to talk about WhatsApp.

A free video call with our WhatsApp team. Or message us on WhatsApp now, and we will reply there.

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Why WhatsApp

The same people. Five times the reads.

At Oaklands College, reminders go out on WhatsApp as well as email, to the same applicants.

  • WhatsApp messages read83.7%
  • Emails read or opened15%

5xmore messages read on WhatsApp than email, by the same people

August 2025 to August 2026. Oaklands College case study (2026) and Flowella reporting.

Countryside Alliance

Ask first. Then count the yeses.

Before any appeal, Countryside Alliance asked supporters whether they wanted to hear from it on WhatsApp at all.

  1. About 40,000messages, in two batches, asking supporters to opt in
  2. 15,151of those messages readabout 1 in 4 readers said yes
  3. 3,651supporters opted in: about 10% of contacts, inside the 8 to 15% target

Countryside Alliance WhatsApp consent campaign through Flowella, October 2025 to January 2026. Flowella reporting, 5 January 2026.

Then the appeal

£50,000+ from one WhatsApp appeal.

With consent in place, the appeal went only to supporters who had opted in. They chose what to give inside WhatsApp, then paid at an online checkout. Follow-ups ran on their own, with a person stepping in for the larger pledges.

  • A short video message in WhatsApp
  • An in-chat form for the amount and how often to give
  • An automatic reminder for smaller pledges
  • A task for the team on larger pledges
Read the Countryside Alliance case study

See it work

A form, filled in the chat.

A real WhatsApp Flow we built for a MemberWise demo: the form is filled in WhatsApp, HubSpot records it, and an AI portrait comes back in the chat.

WhatsApp Flow demo, MemberWise, May 2025

“Flowella made it easy to run a WhatsApp-led donation campaign alongside HubSpot. We could trigger HubSpot workflows based on WhatsApp actions, so reminders and follow-ups were automated, timely, and actually relevant.”

Fone, H.Countryside Alliance. Review of Flowella on the HubSpot App Marketplace, 12 February 2026.

Questions about WhatsApp.

Does it work on our HubSpot subscription?

It depends on what you want to do. The reminders, renewals and appeals on this page are sent from HubSpot workflows, which need a Professional or Enterprise HubSpot subscription. Replying in the HubSpot conversations inbox needs Sales Hub or Service Hub Professional or Enterprise, while Flowella's own inbox works without them. We check your portal with you before you start.

How do members opt in?

Usually through a consent campaign to people who already hear from you by email, or by scanning a QR code at an event. Opt-outs are honoured automatically, and every consent change is logged against the contact.

Can members pay or donate inside WhatsApp?

They choose an amount and how often inside the chat, then follow a link to your online checkout. Flowella does not take payments itself.

Who does the work?

We do. We are WhatsApp automation consultants: we plan the campaigns, connect WhatsApp to HubSpot and build the journeys, on Flowella, the WhatsApp app for HubSpot from our sister company. See how we work with WhatsApp.

What does it cost?

Flowella has its own plans and a 14-day free trial, and Meta charges for some WhatsApp messages. The first call with us is free, and our work is charged at £992 a day, plus VAT, or within a monthly plan. See our pricing.

Start with one conversation.

Plan your first WhatsApp campaign with us, or pick a time to talk it through.

Plan your first campaignChat on WhatsApp